BEST PRACTICES FOR USING PREDICTIVE ANALYTICS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit rating to the last touchpoint a customer engages with before taking a wanted activity. This attribution design can be beneficial for gauging the effectiveness of your brand recognition projects.

The Difficulties of Cross-Device Attribution in Performance AdvertisingPerformance advertising begins with a clear set of campaign goals. It includes launching marketing campaigns on electronic networks to drive wanted activities from clients.